£125 Public Relations Package Now Live

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June 17, 2012
£125 Public Relations Package Now Live

NewsWith company budgets under pressure, public relations has never been more important, especially to small or medium businesses and organisations. Effective PR is a low-cost – sometimes free – alternative to paid advertising, and can lead to significant media interest. Ineffective PR is a waste of time, rendering your business practically invisible.

Getting Beyond the Desk
I have come across so-called ‘press release distribution services’ that guarantee to get your press release on the editor’s desk. Frankly, that rings alarm bells to me: getting a press release to an editor is the easy part; ensuring that it is presented well, contains real news values and is grammatically sound is where the real skill lies.
Whether you want a stand-alone press release or a full PR service, I will take responsibility for ensuring your message stands the best chance of seeing print.

Rapport Means More Than a T-Shirt
Be wary of companies that claim to have close relationships with media publications. This can simply mean that the newspapers or magazines in question have agreed to accept a free pen or T-shirt!
Not all publications are alike and editors also have personal preferences and things that annoy them. I make it my business to establish real rapport with key editorial staff, cutting down on time-wasting practices. By making editors’ lives easier, the chances of PR success are significantly increased.

Prioritising News Values
The most important thing to understand about editors is that they usually have no interest in your business whatsoever. If you want media space (particularly free space) your news must be of interest to the publication’s readers, viewers or listeners. It will need to contain as many as possible of the following news values:

• Timeliness/proximity
• Conflict
• Progress/disaster
• Consequences
• Eminence/Prominence
• Novelty
• Human Interest
• Sex/Romance*

In addition, the key facts (who, when, where, what, why) should be at the top of any press release, along with reliable contact information.

£125 Public Relations Package
For £125 a month, I can offer a full PR service. This price includes:

• All press release/article copy
• All research
• Any basic design work (high-spec artwork can be delivered for an extra cost)
• All telephone calls
• One local face-to-face meeting (optional)

Each month, we will discuss which media to target together with relevant topics and editorial angle.

Important Note: This service does not guarantee free publication in any publication whatsoever. If you decide to pay for editorial space, all rates must be paid for by yourself.

*News values listed are inspired by those published by columnist/reporter Catherine V.McIntyre.

For an informal discussion about your PR project please call me on 01803 606092 or email info@nhwriting.com